Relating humanity to the message on an emotional level gives a stronger impression.
Global Expedition is a campaign where you get an overview of what impact your contribution could actually do.
The app is inspired by the Google Earth function. You can easily zoom in and out around the whole globe to find different WWF projects.
When viewing a specific project you can see how the world looked before and what it will look like in the future with or without any donations, with the help of a timeline.
In this way the user can get a perspective of what a donation can lead to.
Role: Research & Design
How Might We
Trigger reaction from humanity so they feel EMPOWERED to get engaged?