Role: UI/UX , Research, User design

Client: SVT

SVT-

NEWS VALUE

Strategy, UI/UX

A one day work shop in SVT in order to attract the young audience and Make a strategic plan for our foreign correspondents.

Brief

HELP 20-40 YEAR OLDS

GET FAST, RELEVANT AND INTERESTING

WORLD NEWS?

RESEARCH TO INSIGHTS

• 20-40 year olds are interested in the news, and

foreign news, and they are consuming them on their

mobile devices.

• They are compiling their news from multiple news sources

• Keeping up with news, and international news in

particular, is a way for them to demonstrate

“knowledge” and “worldliness” in their social circles.

SUMMARY

• highlight content rather than correspondents

• personalize news content

• deliver content in relevant formats

• capitalize on social value of news