Role: Ui/Ux, Research, Prototyping.

Client: Swedish Fashion Council

SFC

communicate trends

UI / UX Design

Brief

Want a profitable digital solution to sell trends guides.

 

Re-Brief

A digital solution to communicate trends in a profitable way.

CONCEPT

 A social platform that communicates trends from the SFC, generates trends based on user ratings, and promotes fashion designers and helps them to develop their professional

network.

USER RESEARCH

We started with user research in order to understand what are the frictions in the fashion industry,  we conducted some surveys to get some insights and created a co-creation workshop with our costumers.

CO-CREATION WORKSHOP

At the co-creation we done some tasks with the client:

Share information from the research.

Learn their perception of the market space.

Inspire them to think outside of the box.

Get them on board with our process.

PROTOTYPING & TESTING

To ensure that our solution would work we needed some evidence. First of all we selected only those features that were crucial — in other words we defined the Minimum Viable product (MVP).