“Use the entire class of 54 interactive art directors to create something, anything, in two weeks to go viral.”


Role: Prototyping & Design

Client: Tomas Mazetti


Go Viral

Industrial Design Thinking,UI/UX

Faced by a simple brief that was by Studio Total founder Tomas Mazetti, we were given the task to create something that would go viral in seven days. We created an algorithm and a machine that translates music into – meatballs. The project garned massive amounts of publicity worldwide, and was even featured on the American daytime tv-show Queen Latifah Show.

Through a combination of programming, design, and just the right amount of absurdity, we have developed a code that can convert music into flavors. More specifically, a code that translates music into different recipes for meatballs, allowing you -- for the first time in history -- to find out how ”Gangnam Style”, ”Bohemian Rhapsody” and ”Beat It” could taste.

HOW DOES IT WORK? Our taste experts behind Beatballs analyzed how various music attributes can be expressed through tastes, taking into consideration the social, cultural, and historical associations of both food and music. Each song’s unique blend of tempo, cadence, mood, and key,among other elements, defines the ingredients for a meatball that tastes like the song.

You normally cook to music, but with Beatballs, music tells you what to cook.


I was working with the prototype group that was creating machine form scratch.

we started with design thinking and used some ideation methods to come with a suitable solution to express our imagination.


Gathering materials, using what we can to come up with some creative designs and engineered part in order for the machine to move by it self.

The Beatballs machine analyses sounds and translates the results into different flavors.

It basically makes meatball recipes out of music.

The machine, powered by two Arduinos, to create motion into the engineered part will mix different ingredients and cooked a meatball out of them.


Watch that campaign HERE https://www.kickstarter.com/projects/beatballs/beatballs?ref=category


TASTE YOUR OWN MUSIC IN OUR WEBSITE http://www.beatballs.net/



The project hosted over 10 000 unique visitors within two weeks and about 5000 unique recipes were generated during that time. A week after the launch, the Beatballs was aired on BBC Radio, mentioned in several media outlets such as Engadget, Resumé, PSFK, The Creators Project and Brainstorm9. We received a huge wave of mentions on Twitter from well-known people and meatball lovers around the world.



BBC Business Matters

BBC World Service. October 14, 2014

Presenting Your Favorite Songs in Meatball Form

PSFK. September 5, 2014

Tasting Music, With a Side of Meatballs

Hackaday. September 6, 2014

Taste Your Favorite Songs By Turning Them Into Delicious Meatballs

The Creators Project. September 8, 2014

Musical Meatball Machines / "Taste Music"

Trendhunter. September 11, 2014

Beatballs: How Does Your Favorite Song Taste?

OZY. September 24, 2014

Good Shit Of The Week

W+K Amsterdam. October 3, 2014

Musical Food: Multi-Sensory Meatballs & Mixology

WGSN. October 2, 2014

Beatballs — Meatball Recipes Inspired by Music

FinalCult. September, 2014

Taste Your Favorite Music By Turning It Into Delicious Meatballs

Smash. September 8, 2014


Appen Beatballs ska göra köttbullar av musik

Resumés. September 3, 2014

Köttbullsrecept efter musik — Beatballs fixar biffen

Tjock. September 4, 2014

Studenter förvandlar musik till köttbullar

99mac. September 5, 2014

Şarkı İsimlerini Köfteyle Değiştir/ Beatballs

Yemek. September 10, 2014

De 8 musik/teknik-nyheterna som borde ha vunnit på MTV Digital Awards

Nöjesguiden. September 16, 2014


A Swedish Fruit Salad. September 3, 2014

De Stoopjes Zijn Een Stelletje Gehaktballen

Retecool. September 10, 2014

Müzik Tadımı — Beatballs

Nordik Simit. December 11, 2014



Beatballs / Musik zum Runterwürgen

Engadget Deutschland. September 15, 2014

Are you ready for Beatballs? Spaghetti! - Schwedische Seite macht Hack aus dem Track

Das Filter. September 8, 2014

Beatballs transforma músicas em receitas personalizadas de almôndegas

Brainstorm9. September 9, 2014

¿A qué saben tus canciones preferidas? Recetas hechas de beats

LifeBoxSet. September 5, 2014


K'conf. September 6, 2014

音楽でミートボールを作り出す⁉ 曲に見合ったレシピを明示して料理するマシーンだってさ

Pouch. September 22, 2014

Şarkı İsimlerini Köfteyle Değiştir/ Beatballs

Yemek. September 10, 2014

איך מבשלים את הלהיט האחרון של קולדפליי?

Essence of Life. October 28, 2014014