Brief

Create a betting game with the world's famous awards competition.

Role: project & client management.

Client: Advertising Week Europe

ADWeek

AdAwaredsPick'Em

UI/UX , Prototyping,

GAME OBJECTIVE

Participants vote on which awards short listed products will win.

The game will drive traffic to advertising week.

Advertising week can provide information and pose questions to participants.

There will be categories and sub categories for easy search.

The game will reset every period of time.

PROTOTYPE INSIGHTS

Automatic expansion of content.

Background pictures for different works.

All posts are active.

An icon for votes instead of buttons.

SURVEY INSIGHTS

Advertising peopleā€¦

 

...are positive and actively watch and follow awards and winners.

...would like to see creativity and innovation, be inspired, and learn from the creative behind successful campaigns.

...want the awards nominees and winners gathered in one place.

MARVEL PROTOTYPE

We created a Marvel App prototype to the game.

Its another way to test the product with the real users.

The game is successful.

click to view

PROTOTYPE

Producing high fidelity screen renderings for review and approval by stakeholders